ZeZeZe Exhibition

The exhibition “Town Square” held last month at the ZeZeZe architecture gallery at Hanger 21 in the Tel Aviv Port marked a high point in Reuven Gafni’s planned gradual process from an active and well respected artist known mainly to a small circle of art professional to a point where a selection of his unique art works receives exposure to the wider public and in a variety of media.

The exhibition represents a spring board as well as a mile stone in Reuven’s artistic life, moving from quiet daily practice, always behind the scenes, into the broader awareness and onto the next objective.

How many times have you driven hastily past the acoustic wall at the entrance to Petah Tikvah? You must have travelled once or twice past the 45 meter long stretch of the wall relief depicting the town’s early days, its people, founders and watchmen of “Em HaMoshavot”?. This wall and many more of its kind were designed by an artist, Reuven Gafni, the master of the steel environmental sculpture.

The “Town Square” exhibition displayed the miniaturised models and maquettes of many of his existing sculptures standing proud across the country in town squares, on walls and memorials.
Some of the models displayed in the exhibition are destined to become an urban reality in the near future.

One such proposal is for a gigantic sculpture to be installed at the Tel Aviv Old Port, which informed the choice of galley which is located within the boundaries of the port itself and close to its executives. Another is a proposal for the redesign of the ZAHAL [IDF] square submitted to a public competition for the redesign of town squares in the capital Jerusalem. Yet another was a very moving proposal, commemorating Raphael Eitan.

The overriding aim of the exhibition was to introduce the target audience of this architecture gallery goer to Reuven Gafni’s creating and innovating achievements and talents and offer each town unique and suitable designs. Kiryat Motzkin is a good example whereby all its town squares display sculptures on musical themes with the latest, not long inaugurated, “Piano Square” by Reuven Gafni.

In conjunction with the exhibition the gallery held ongoing active group sessions for young architects, ran a book store specialising in design and architecture and hosted a talk by guest lecturer Scott Bishop, a Boston based landscape architect which drew some 70 architects who were thus exposed to the works of Reuven Gafni.

A comprehensive catalogue was launched for the exhibition and a CD has been produced showing a collection of dozens of Reuven Gafni’s works. The CD was distributed amongst architectural practices, municipal planning departments, the CASA 10 interior and exterior design exhibition and handed out to all visitors to the ZeZeZe gallery.

The exhibition was curated by Guy Olami who is also the marketing representative for Reuven Gafni.